DIY

Commenting on the last post, annA hints at this pretty cool viral-style commercial from Quiksilver--in lack of waves, go DIY!

I wasn't able to figure out whether this thing is actually a viral authorized by Quiksilver or just a video with the Quiksilver logo added at the end--but since this is the essence of viral marketing, who gives a damn? It's a neat film, in any case.

Innovative Marketing

Take a look at this article about the clever viral marketing scheme for the next Nine Inch Nails album, Year Zero. You can find more information about the whole thing here. Once again goes to show that Mr. Trent Reznor is one of the more subversive characters in the business.