DIY

Commenting on the last post, annA hints at this pretty cool viral-style commercial from Quiksilver--in lack of waves, go DIY!

I wasn't able to figure out whether this thing is actually a viral authorized by Quiksilver or just a video with the Quiksilver logo added at the end--but since this is the essence of viral marketing, who gives a damn? It's a neat film, in any case.